ROLE | ART DIRECTION, STORYBOARDS & DESIGN
Priceline | Animated Brand Videos
I worked with the awesome team at Hook Studios, to provide storyboards & art direction. I worked on creating a unique design and animation style based on Priceline’s brand colors and tone of voice. We focused on creating lighthearted, approachable narratives around the impressive tools that Priceline has developed for finding and creating industry-leading travel deals on their app.
This spot reveals the data-scientist driven magic behind Priceline’s incredible last minute hotel deals.
Continuing the visual theme of Priceline’s proprietary algorithm, this spot focused on how they are able to offer deeply discounted personalized deals on their flights.